From Outdated Layout to Modern Conversion-Focused Experience
A complete website redesign concept for a sports tournament brand, focused on improving visual hierarchy, event discovery, user trust, and registration flow.
Dominate the Mat. Take Home Cash Prize.
World Series of Jiu-Jitsu Queens
Basic event card with limited visual structure.
World Series of Jiu-Jitsu Denver
Important details were difficult to scan quickly.
Recent Winners
The page needed better content grouping and trust signals.
Dominate the Mat. Win Real Cash.
A cleaner hero section with clear messaging, stronger CTA buttons, and improved brand presence.
Utah Open
Upcoming Cash Prize Tournaments
The Challenge
The previous website had strong content, but the layout did not communicate value quickly. Users needed a clearer path to understand events, prize value, winners, and registration.
- Problem: Outdated visual layout and weak CTA focus.
- Goal: Build a modern experience that feels premium and action-driven.
- Direction: Dark sports-style UI, bold typography, clean cards, and conversion-focused sections.
Improved Visual Hierarchy
The new design makes the headline, prize value, event details, and CTA buttons easier to scan.
Conversion-Focused Sections
Event cards, winner profiles, stats, and registration buttons were redesigned to guide users toward action.
Modern Brand Experience
Strong contrast, bold typography, premium spacing, and dynamic imagery created a more professional look.
Design Outcome
The final redesign creates a stronger first impression and gives users a clearer journey from landing on the site to browsing events and registering.
Visitors can instantly understand the offer, event type, and value.
Buttons are placed strategically to support registrations and browsing.
The new design feels more competitive, trustworthy, and high-energy.
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